Kidoodle: a safe streaming platform for kids
Neil Gruninger and Mike Lowe co-founded Kidoodle in 2012, with streaming-based entertainment tailored towards kids. Lowe saw how his children were fond of being able to touch a screen and press play, but worried about the hazards that existing streaming services like YouTube posed for young children who could easily stumble upon inappropriate content. There are now 27,000 carefully selected episodes of popular kids shows available on Kidoodle, making it the largest direct kids’ content library outside of YouTube. Parents can trust that all the content their kids are viewing has been vetted and is age appropriate. They can tailor account settings to decide which shows their kids can access. A report of viewing habits also helps parents stay informed. In addition, although their free model is ad-supported, all ads go through the same rigorous vetting process as regular content with a family focus in mind.
In 2020, Kidoodle experienced rapid growth, with the total number of users increasing by over 3,000 percent over a 12-month period. Their team also grew from 20 employees to 76.