It is reported that nearly ninety percent of US shoppers make impulse purchases.
This article will help you understand different ways you can apply to encourage impulse buying.
Offer demos or product samples
When you let your customers have a taste of your products, you have an excellent opportunity to boost impulse buying.
GetEmail.io is an excellent example of this.
It is an email lookup tool to get mails of prospects and is mainly used by marketers and business owners for email marketing.
They offer a free version (or free plan) of their product, where the user is allowed to (get emails) find up to ten emails every month.
They claim that once users start using their tool, they will stick with it because of the high accuracy rate.
Restaurants are also one such good example.
People may not have come to restaurants to try their newly invented dish, but they would never leave without buying it once they get a taste of it.
And then, you must train your staff to motivate impulse buying.
Design a path for customers to follow
The right choice of product and its placement is essential to encourage impulse purchases.
It would help if you designed a well-defined path for customers to pass through your store, which will make it easy for you to show them impulse buys.
When you thoughtfully design the path, you know where your customers need a visual break, where they are more likely to dawdle, etc.
This makes it pretty easy for you to pick the best placements for impulse products.
Place lower-priced products near the checkout.
It would be best to remember that price is one of the crucial factors in choosing the products to use for impulse displays.
Keep products that cost less than twenty dollars near the checkout. By doing so, you can boost the number of purchases with products that consumers would readily buy without much consideration.
Place impulse products near high demand items
Besides the checkout area, you could also capitalize on impulse buying using the space where you have placed the high-demand items.
Here, you must place lower-priced products complementing the in-demand products.
Create a sense of urgency with the correct language
You can encourage impulse purchases by creating a sense of urgency in your customers’ minds.
When you display products your customers need or are desirous of, it will encourage them to buy immediately.
Along with this, you must use phrases that create a sense of urgency among the customers.
For example, phrases such as “Only two left,” “ Buy it before it’s gone,” etc.
Understand your customer’s needs
Until you learn what your customers need, you cannot pick the right product to place in front of them.
Are your customers into gardening who spend hours picking the gardening tools and decor items? Then trendy colorful pots are just what you should be placing in an area where customers are more likely to look.
Draw attention to impulse products
Besides placing the products in the right places, you could grab your customer’s attention by using elements like color, lighting, signage, etc.
Select products seeking little consideration
As we have discussed before, high-priced products do not encourage impulse purchase.
Similarly, there are a few other things that stop a customer from making an impulsive purchase.
For example, you are providing too many variants or color options. This will make your customers spend too much time choosing between different sizes or color variations.
We have seen the psychological elements behind impulse buys; it’s time for you to use this knowledge to encourage impulse buying at your store.