How to Encourage Impulse Buying?

It is reported that nearly ninety percent of US shoppers make impulse purchases.

This article will help you understand different ways you can apply to encourage impulse buying.

Offer demos or product samples

When you let your customers have a taste of your products, you have an excellent opportunity to boost impulse buying. is an excellent example of this.

It is an email lookup tool to get mails of prospects and is mainly used by marketers and business owners for email marketing.

They offer a free version (or free plan) of their product, where the user is allowed to (get emails) find up to ten emails every month.

They claim that once users start using their tool, they will stick with it because of the high accuracy rate.

Restaurants are also one such good example.

People may not have come to restaurants to try their newly invented dish, but they would never leave without buying it once they get a taste of it.

And then, you must train your staff to motivate impulse buying.

Design a path for customers to follow

The right choice of product and its placement is essential to encourage impulse purchases.

It would help if you designed a well-defined path for customers to pass through your store, which will make it easy for you to show them impulse buys.

When you thoughtfully design the path, you know where your customers need a visual break, where they are more likely to dawdle, etc.

This makes it pretty easy for you to pick the best placements for impulse products.

Place lower-priced products near the checkout.

It would be best to remember that price is one of the crucial factors in choosing the products to use for impulse displays.

Keep products that cost less than twenty dollars near …