Links are an important part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites, for detail information please visit benefit of seo . Since links have become a dominant part of search ranking algorithms, many are shifting their focus to getting as many links as possible.
But building links is more than just a game of seeing who can get the best. It’s about creating the right connections that benefit every website, as well as its users. Before you start building links without goals, here are some tips on how to qualify your link leads.
Currently, a number of tools can be used for link opportunity prospects. While this tool is great to get started, just blindly picking up the list they generate and trying to build links from them is a dangerous move. To improve your chances of getting the best links and making sure that the links you build are relevant to your site, you should take the time to qualify.
Qualifying links occur in two phases. Phase one is a short overview, whose goal is to narrow down the descending prospect list as quickly as possible based on whether it meets some high level criteria or not. The second stage is a more manual dive into the rest of the links. In this phase, we comb the remaining potential links that meet the most suitable terms.
A quick review
The first step is to take a list of links that you have portrayed (either manually or through a tool such as Citation Labs’ Link Prospector or Link Power Assistant Suite) and insert it into Excel or Google Sheets. Make sure you copy all relevant data you have about each link – you’ll use those metrics to determine which links to cut and which should be stored.
Once the link is in your spreadsheet, you can start narrowing down the list to a more manageable size. Here are some of the metrics I see when making quick decisions about qualifying these links:
Keywords appear in URLs: One of the easiest ways to determine if there is a relevant link is to search for keywords in the URL string. Just look for the document for the keywords you’ve set that you want to rank and highlight all the leads in them.
URL Authority: The above-mentioned prospecting tools provide you with domain and URL data. Currently, we have a number of domain metrics used in SEO. Use the PR site (PageRank), PA (Page Authority), DA (Domain Authority), or other quality domain metrics to sort your prospects in descending order. This will help you see which sites are the most powerful and the most authoritative.
Number of incoming links: Looking at the number of inbound links, prospective outreach partners have other great ways to qualify. While many sites at the top of your list usually have many links, there will be some that are less than you would expect. Quantity of links should not be the only decision for you, but this is a good metric to look at when narrowing down your qualification list.